Wilcox Energy had a clear target:
grow their propane business in their new service area.
But the pieces weren’t clicking. Previous marketing partners couldn’t deliver. The results never matched the investment.
Solution: They needed a digital partner who understood the propane market, and could prove it in calls, customers, and conversions.
“The business growth has been phenomenal. Our customers and volume has doubled."
We've thrown a lot of money at marketing companies over the years, but nothing really changed our sales or customer count like Navara. Their no-nonsense approach at understanding and maximizing data and Google algorithms pushes traffic to our website and makes the phone ring off the hook.”
How We Did It
• Designed a propane first website that made it easy to request service, and even easier to find on Google. Organic traffic more than doubled in 2024 (13,713 > 24,786).
• Built local landing pages that ranked in new markets and captured demand from day one.
• Overhauled Google Ads to target propane switchers ready to buy. Drove 3,266 direct calls through their Google Business Profile in 2024.
• Boosted their online reputation by making it easy for techs and customers to leave reviews. Reviews grew from 40 to 400.
• Introduced automated follow-up and tracking, so no lead slipped through the cracks. Captured 4,100+ inbound leads via website forms since 2018.
• Sent timely, targeted email campaigns around deliveries, service windows, and seasonal needs. Delivered 591,910+ emails since 2016 with a 43% open rate.
• Grew Wilcox’s propane customer base through a steady flow of high-quality leads. Propane accounts grew from 1,600 to 4,000.
• Grew heating oil sales by streamlining their digital funnel. Online gallons jumped from 40,000 to 180,000— 4.5x growth since 2017.
Most agencies waste your time. We won’t.
If you want straight answers from people who understand this industry, let’s talk.
No pitch. No pressure. Just a quick conversation.