DEALER WINS • GOOGLE REVIEWS
How Hart Home Comfort turned great service into a 4.8-star digital reputation
Hart had the service. They had the customers. Navara gave them the digital presence to match, and the systems to keep it growing.
INDUSTRY
Heating Oil • HVAC Service
LOCATION
Long Island, NY
SERVICES
Website · Email · Communication · Digital Strategy
THE SITUATION
The issue at hand
Hart Home Comfort had been doing the right things for years. Technicians who showed up on time. Service calls handled with care. Customers who wrote handwritten notes and called the office just to say thank you. On Long Island, that kind of reputation takes decades to build.
But none of it was showing up online. No website built to convert. No ad strategy. No review pipeline. A competitor with half the service quality could outrank them on Google in under an hour. Hart wasn't in trouble — but they were invisible to anyone who didn't already know them.
They came to Navara ready to change that, without losing what made them great.
WHAT WE DID
The Navara approach
The first job was building a website that could actually convert — mobile-first, structured for local search, designed so a homeowner with no heat at 7am could find Hart and call in under thirty seconds.
From there, Navara launched paid search targeting heating oil and HVAC service intent across Long Island. Tight keyword focus, smarter landing pages, and conversion tracking tied to real calls — not vanity metrics. Web leads routed instantly to a real person. No delays, no dropped requests.
Then came the reviews. Hart's technicians had always earned five stars — customers just weren't being asked in the right way. Navara built a one-click review request triggered at the moment of service. A happy customer, a fresh interaction, one tap. The pipeline started filling.
THE RESULTS
The difference it made
1,326
Google Reviews
4.8*
Average Rating
0 → 1,326
Built from zero
The rating didn't happen because Navara manufactured goodwill — it happened because Hart already had it. What changed was the system. A technician finishes a job, the customer gets one email, one click, and their experience becomes a public five-star review. One customer was 53 days out of hospital when his burner quit the Saturday before a cold snap. Hart showed up. Now the whole of Long Island can read about it.
IN THEIR CUSTOMERS WORDS
What Hart's customers said back
CUSTOMER REVIEW ★★★★★
"This company is great! I was in hospital 53 days and when I was discharged there was an issue with the burner. They came right out and tried to fix it, cycled on correctly then overnight it quit. This was the Saturday before a big cold snap..."
CUSTOMER REVIEW ★★★★★
"I had no hot water. I called the company and was told they would be at my home between 12pm and 4pm. The technician came within the time frame I was quoted. He quickly found the problem and fixed it."
CUSTOMER REVIEW ★★★★★
"Melody at Hart Home Comfort was friendly, professional, and very helpful. She made everything easy and took great care of my concerns."
IN THEIR WORDS
Jacqueline Hart — Hart Home Comfort
”Their deep understanding of the fuel and HVAC industry sets them apart. Navara transformed our business. They don’t just promise results – they deliver. From rebuilding our website to optimizing our Google Ads and running highly targeted email campaigns, their strategies significantly boosted our online presence and customer engagement.”
Jacqueline Hart — Hart Home Comfort
CLIENT PARTNER NOTE
What made this work
Shaunie Fletcher - Client Partner
“Hart already had what most dealers spend years trying to build — real loyalty, real service, customers who genuinely loved them. Our job was to make sure the rest of Long Island could see it. Getting the review system right was the turning point. When you ask at the right moment, the right customers show up.”
THE TAKEAWAY
The lesson
The best review strategy isn't a campaign — it's a system. If your technicians are doing good work, the only thing standing between you and a 4.8-star rating is a well-timed ask. Hart Home Comfort had years of goodwill sitting with their customers.
Navara built the pipeline to get it online, where it could actually win new business.
Want results like this?
Want results like this? Talk to a Client Partner — no pitch, no pressure. Just a real conversation about your business.
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