Three days at the Kalahari. Three questions on every dealer's mind.
Andrew and Brett recorded this at the Great Lakes Propane Convention. It covers what dealers from Ohio, Indiana, and Michigan kept asking all week. No pitch, just the recap.
Filmed on the shores of Lake Erie, a fitting backdrop for the Great Lakes Propane Convention.
What we heard in Sandusky
The same three questions kept coming up
Session rooms, hallway conversations, dinner tables. Different dealers, same worries. Here's what stood out.
“How do I show up in AI searches?”
AI was the buzz of the show. The concern we heard over and over: homeowners are asking AI tools for propane recommendations, and dealers want to make sure their company is the one that shows up in the answer.
“Social ads or Google ads?”
Paid advertising on social media, or paid advertising on Google? Dealers wanted a straight answer on where the dollars work hardest. The honest one depends on the job: one builds demand, the other captures it.
“Is my marketing actually working?”
Marketing agency or in-house team, it doesn't matter. You still need to know it's effective. That means high-quality leads, not just clicks, and an ROI number you can actually trust.
Free consultation
Want to know your ROI, your AI visibility, and where your ad dollars belong?
Fill out the form and we'll schedule a free consultation. No obligation, no pressure. Just truth and facts. And if you mentioned something you wanted when we talked at the show, tell us here and we'll get it right over.
Good crossing paths in Sandusky.
More from us next week, including the AI search briefing dealers kept asking about. Keep an eye on your inbox.
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