Andrew saw it firsthand after jumping from the fishing boats to the energy business in 2012. Within six months of selling online fuel solutions to East Coast dealers, he watched $3.2M in potential sales evaporate because dealers couldn't connect with digital customers. He refused to let good companies fade and founded Maderia Group in 2016, determined to bridge this gap.
Meanwhile, Brett’s path started long before SEO was mainstream. Since founding L4 Group in 2007, he’s dedicated his career on turning messy operations and outdated websites into profit machines. With deep expertise in digital strategy, SEO, and conversion-focused systems, he’s helped HVAC and fuel companies grow by cutting through the noise and focusing on marketing that actually works.
Their paths collided through the Energy Engine platform, where what started as a project quickly revealed their complementary superpowers: Andrew's deep dealer relationships and marketing instincts combined with Brett's systematic approach to growth.
Working side-by-side over six years, they've helped dealers add 18M+ gallons in online sales. But every winter brought the same painful truth: while they could help individual companies, the industry needed a complete solution.
That's Navara.
Unlike agencies that need months to understand the difference between propane and heating oil, or consultants still pushing Yellow Pages ads, we speak both languages fluently. We've stood in dispatch during January cold snaps and know exactly how today's homeowners make buying decisions.
Pretty websites don't pay the bills—gallons do. Our approach combines real fuel industry experience with digital marketing that works today, not ten years ago. We deliver what dealers actually need: practical systems that convert modern customers without the marketing fluff.
In an industry where every lost customer means $2,400 in annual revenue gone, we've built a company that stops the bleeding in weeks, not quarters.
This isn't just another vendor relationship. This is two industry guys who refused to accept the status quo, joining forces to create the solution we wished existed when we started.
Fuel dealers and HVAC companies keep families warm and comfortable. Navara keeps fuel dealers growing.